Expert Growth Strategies
Having helped 200+ mobile games and apps grow since 2013, we provide full project analysis and create a growth strategy for your mobile game or app. As a seasoned growth expert in the mobile gaming industry, we specialize in delivering tailored solutions designed to fuel your growth. Whether you’re a startup with a fresh new app or a small studio with a mobile game/app, our services will help you reach your audience, maximize revenue, and scale sustainably.
Here's what we bring to the table
Full Game Analysis & Growth Consultancy
Benefit from a partnership that prioritizes your goals. We provide ongoing guidance and tailored strategies for sustainable growth, analyzing player onboarding, user experience, gameplay, monetization, retention, ARPU, and other metrics important for the success of your project.
App Store Optimization (ASO)
Having trouble to stand out in the crowded app stores? We'll boost your visibility with effective App Store Optimization for both Google Play Store and App Store, helping you increase visibility, traffic and attract high-quality organic installs.
Ad Monetization Optimization for MAX or ironSource
Drive revenue by maximizing ad placements and formats. We’ll optimize your ad setup with MAX and ironSource for the highest possible returns without compromising user experience.
Social Media Marketing
Engage and grow a loyal community around your game. With targeted social media strategies, We’ll help you build a brand that resonates and keeps users coming back.
MMP, Analytics Setup & Tracking
We will work with your team to help you gain insights into every click and conversion. With a comprehensive Mobile Measurement Partner and Analytics Tool setup, We’ll ensure you have clear visibility into your user journey, user behavior and revenue.
User Acquisition
Scale your installs with cost-effective strategies on Meta Ads, Google Ads, Apple Search Ads (ASA), Tik-Tok Ads and more. Our data-driven user acquisition campaigns are designed to reach high-quality users who will create positive ROAS for your game/app
Case Study: Megarama Games - Scaling a Social Casino Mobile Game with Data-Driven Growth Strategies
Client Background
Megarama Games, a small game development startup, had a social casino mobile game focused on ad revenue, which is unconventional for this category, where most publishers focus on IAP revenue. Although the game had a solid concept, they struggled to break into the competitive mobile gaming market, reach new users, and monetize effectively. They partnered with me to optimize their game growth and achieve their goals.
Challenges
- Low visibility on the App Store and Google Play
- Low store CVR and retention
- Limited revenue due to under-optimized ad monetization.
- Lack of a data-driven strategy for user acquisition and retention.
Solutions Implemented
ASO Optimization
Conducted a comprehensive ASO audit, identifying critical keyword gaps, refining the title and description, and testing new creatives for both the App Store and Google Play. This led to a significant improvement in search ranking and visibility in the app stores.
Custom Store Listings and A/B tests
Created localized custom store listings to boost visibility and increase CVR from different geos worldwide and conducted a series of A/B and A/B/C tests to boost CVR and maximize the number of new users from the limited number of app page visitors.
Ad Monetization Optimization (MAX)
We leveraged MAX to fine-tune ad placements, maximizing ad formats without disrupting gameplay. Implementing data-backed ad strategies led to a 76% increase in ad revenue within just three months.
User Acquisition Campaigns
Our targeted campaigns on Meta Ads (Facebook), Google Ads, and TikTok zeroed in on the right demographic, bringing in high-LTV users. By adjusting ad creatives based on performance data, we optimized for cost-per-install (CPI), achieving a 20% decrease in acquisition costs while increasing the volume of active users.
MMP Setup and Tracking
In order to be in a position to make data-based decisions, we helped the tech team implement a robust MMP setup, Firebase & Google Analytics, providing the client with actionable insights into user behavior, retention rates, ARPU, ARPDAU, time per session, churn rate, etc. With precise data, they could see exactly where they need to make improvements in the project and where the revenue is coming from.
Results
Increased Visibility:
App Store and Google Play visibility and rankings improved, driving an 80% boost in organic installs after 3 months, and over 300% organic install boost after 6 months.
Higher Revenue:
After the first month, ad revenue grew by 45% following MAX optimization, reaching 275% ad revenue increase after 6 months.
With our strategic approach, Megarama Games’ project became a sustainable revenue-generating game, after which the studio had a drastically easier task of creating new projects to increase their user base and earnings. Let’s transform your vision into a thriving mobile game or app. Reach out today to start optimizing, scaling, and engaging your audience effectively
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