13 Loft

13 Loft

2021
Industry
Hospitality
Duration
24 Months

Accomplishments

31%
Increase in Inquiries
20%
Growth in SSM Engagement

Client Overview

13 Loft is a stock photography studio that attracts a wide range of creatives looking to produce stunning photographs that have gained international recognition.

Challenge

At the beginning of our collaboration, we identified three main tasks:

  • Develop a striking visual identity that reflects the creativity and energy of the studio.
  • Create an elegant and minimalist logo that stands out in the competitive photography market.
  • Design social media assets and other promotional materials to effectively showcase their portfolio and engage their audience.

Solution

After conducting detailed market research and understanding our client’s vision, we implemented the following:

  • Visual Identity and Logo: We designed an elegant and minimalist logo that captures the essence of creativity and professionalism, ensuring it resonates with both photographers and clients.
  • Social Media Assets: We created engaging social media graphics that highlight the studio's best work, promoting both the space and the photographers who use it. This included post templates, story highlights, and promotional banners.
  • Promotional Materials: We designed print materials, such as brochures and business cards, to provide potential clients and collaborators with a tangible representation of the studio's offerings.

Results

  • 31% increase in inquiries from photographers seeking to use the studio within the first three months.
  • 20% growth in social media engagement, leading to a 35% increase in followers over the same period.
  • 70% of clients reported that the new branding enhanced their perception of the studio as a professional and creative space.

Before

After

What Our Clients Say About Us

"The new visual identity created for 13 Loft perfectly captures our essence as a photography studio. We've seen a tremendous response from creatives and clients alike. The team's work has truly elevated our brand."

Bojana Dimitrijevic
Founder

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