Accomplishments
Client Overview
Capital City Bins is a leading provider of eco-friendly moving bin rentals in New York City. Linked with Capital City Movers, they offer an efficient and sustainable alternative to traditional moving boxes. Despite their strong reputation, their online presence was not fully optimized to capture potential customers.
Challenge
Capital City Bins faced several issues with their previous website:
- It lacked a cohesive brand identity with Capital City Movers.
- There was no option for customers to book or purchase moving bins directly through the website, leading to a lower conversion rate.
- Their website wasn’t optimized for SEO, resulting in lower visibility on search engines and fewer organic leads.
Solution
Our team at 134 Agency took a strategic approach to address these challenges:
Website Redesign: We redesigned the Capital City Bins website to visually align with Capital City Movers, creating a consistent brand experience. The new site is modern, user-friendly, and fully responsive.
Direct Purchase Integration: We added a direct purchase feature, enabling customers to easily book and pay for their rental bins online. This streamlined the user journey and removed barriers to conversion.
SEO Optimization: We implemented a comprehensive SEO strategy, optimizing the site for key industry-related keywords. This helped improve their search engine rankings and attract more organic traffic.
Results
- 47% Increase in Rental Bin Bookings: The integration of the direct purchase option led to a significant increase in bookings, demonstrating the effectiveness of the new feature.
- First-Page Google Rankings: Our SEO efforts paid off, with Capital City Bins now ranking on the first page of Google for important keywords relevant to their business, driving more organic traffic to the site.
Before
Capital City Bins, a rental service for moving bins linked to Capital City Movers, had a basic website with limited functionality and poor user experience. The site lacked integration with Capital City Movers, and customers couldn't easily book or purchase directly online. As a result, their conversion rate and search engine visibility were lower than desired.
After
We redesigned the Capital City Bins website to mirror the look and feel of Capital City Movers, creating a cohesive brand experience. The new site features direct purchase options, making it easier for customers to book rentals online. This improvement significantly boosted their conversion rate. Additionally, we optimized the site for SEO, ensuring they rank on the first page of Google for key industry-related terms.
What Our Clients Say About Us
"The transformation of our website has been incredible. The new booking system has made it so much easier for our customers, and we've seen a big jump in reservations. The SEO work has also put us on the map, making us more visible than ever before. 134 Agency really delivered."
