Accomplishments
32%
Increase in Customer Visits
41%
Growth in SSM Engagement
Client Overview
Retro Bar is renowned for its exceptional offerings and diverse Mediterranean cuisine, providing a cozy atmosphere for guests to enjoy quality food and drinks.
Challenge
At the beginning of our collaboration, we identified three main tasks:
- Create a comprehensive campaign for "Month of Italy" that effectively showcases a series of appetizers, main courses, and desserts.
- Develop engaging online and offline materials that reflect the essence of Italian cuisine while aligning with the Retro Bar’s unique image.
- Enhance customer engagement and drive foot traffic during the campaign period.
Solution
After thorough research and collaboration with the client, we implemented the following:
- Campaign Concept: We crafted a cohesive campaign centered around the theme of Italian cuisine, incorporating elements of the culture and flavors while connecting them to the inviting atmosphere of Retro Bar.
- Promotional Materials: We designed visually appealing print materials, including posters, table tents, and menus, highlighting featured dishes in a way that captured the spirit of Italy. Online, we developed vibrant social media graphics and engaging posts to promote the campaign.
- Content Strategy: We created a content strategy that included recipes, behind-the-scenes stories, and chef spotlights, fostering a deeper connection between the audience and the culinary experience offered at Retro Bar.
Results
- 32% increase in customer visits during the Month of Italy campaign compared to the previous month.
- 41% growth in social media engagement, resulting in a 25% increase in followers during the campaign period.
- 38% of patrons reported that the campaign influenced their decision to dine at Retro Bar for Italian cuisine.
Before
After
What Our Clients Say About Us
The Month of Italy campaign was a great success! The materials beautifully captured the essence of our offerings and connected with our audience. We’ve seen a fantastic response from our guests.
Ognjan Milosevic
Founder
