Accomplishments
38%
Increase in Services Inquiries
42%
Returned Clients
Client Overview
Blumen Beauty & Spa is a beauty salon offering a variety of premium services for women, including cosmetic treatments, massages, and other beauty sessions, using carefully selected handmade products.
Challenge
At the beginning of our collaboration, we had three main tasks:
- Refresh the existing logo and adapt it to various client needs.
- Create a brand book to ensure that every aspect of online and offline presentation meets the standards
- Conceptualize and design all online and offline materials to effectively engage clients in both digital and print segments.
Solution
After conducting detailed market research and assessing our client's needs, we proceed with the implementation:
- Brand Book: Establishing key brand elements, including the logo and its variations, color palette, fonts, and additional brand components, to ensure all materials maintain a consistent tone and effective communication.
- Key Services: Following an interview with the client, we define and present services with proper communication and design to attract relevant customers.
- Additional Materials: Given the high client traffic in the salon, we ensure the correct setup of print materials and their communication, along with supplementary items such as printed service offerings, gift cards, and vouchers.
Results
- 38% increase in inquiries for services and treatments through online channels, along with a rise in followers on social media.
- 42% of clients who returned for additional visits after their first appointment at the salon.
Before
After
What Our Clients Say About Us
We feel that we have established awareness of our brand based on our clients' feedback. We are pleased that our image is now at a high level, which we strive to maintain through quality work. The 134 team has thoroughly developed all elements of our brand.
Nenad Kostic
Founder
